WORLD OF ETHER

COMPANY
World of Ether
YEAR
2022
MY ROLE
Creative Director
VISIT WEBSITE
Project Overview:

World of Ether is a decentralized crypto collectible video game on the Ethereum blockchain. Players can breed, battle and sell digital monsters.

Process and Methodology:
  • Branding: The crypto-gaming industry was brand new. Many apps in the space lack the polish of their fiat counterparts. It was my job to establish our brand so that we could build trust amongst our players.
  • Strategy: We built a full scale video game on blockchain, something like this had never been done before. Because of how much learning a user will have to do before they start playing a crypto game, I had to make sure the onboarding was as simple as possible.
  • Design: I collaborated with a Senior Designer and Junior Designer to create pages on the website and mobile app, I created all of the media and social media assets as well as our presentation slides to investors and the public.
Presale

In anticipation for our launch we sold "digital eggs' secured on the blockchain. Because of the excitement we generated with our concept, branding and characters we were able to sell $500,000 worth of eggs within the first two days.

Making a great first impression was critical. We want to display our playful collectible game as well as educate on the concept. I did this by displaying large, captivating headers, large CTAs, and thorough explanations on the homepage.

Our audience consists of Crypto Enthusiasts and casual gamers. Our reach is over 16 different countries around the world with 6 different languages translated.

Contributing Members:

Senior Software Engineer, Game Creator/React developer, Full Stack Developer, Solidity Developer, Marketer/SEO specialist, Illustrator, Sound Composer, Animations Designer, Junior Designer, 3 Interns.

No items found.
MY ROLE

‍

This was my first role as a creative director. I provided art direction and some UX/UI design throughout the app for both mobile and desktop.

For this project, I was able to give my insight on what would be the most aesthetically pleasing, branding and made decisions on the game mechanics. I managed art direction and was responsible for executive producing our original soundtrack.

‍

Our team is highly skilled and is made up of a solidity developer, a full stack developer who also designs, a junior front end developer, a senior backend developer and myself. I created wireframes, full-scale designs and coded webpages in html (which would later get converted to react by the full stack developer).

‍

‍

‍

DESIGN INSIGHT

‍

The World of Ether is a planet inhabited by magical fauna. The player is a traveler and visitor of this world. Our players first introduction to the game application is the splash page that gives the appearance of flying through space. Crypto games are normally pay-for-play, so I found it fitting to borrow from the arcade games of my youth for our splash page.

‍

‍
‍

‍

Constraints

‍

While interest in cryptogaming is booming, there are key problems hindering mainstream adoption:

‍

Cryptocurrency is too complicated/intimidating for the average player. Integrating cryptocurrency and blockchain is also too difficult for game developers

‍

On-boarding new players has been the biggest battle. There is a lot of learning a user will have to do before they start playing a crypto game. The best solution was to provide a robust game guide on the landing page. As well as prompts throughout the gameplay.

‍

‍

In-game Power ups

‍

After much testing my team and I decided to add a new mechanic to the game. Crystals, limited power ups that would boost enjoyment and cut play time, were added as our launch date approached. I designed the sale page of the power ups and the Crystal outlines.

‍

Creative Direction

‍

‍

During the process as Creative Director I collaborated with our Game Creator and vendors to establish a world to fit our brand. I oversaw half of the artist renderings of our monsters, supplying inspiration for their creation. I commissioned animators to imagine the moves our monsters used in battles and I even worked with a composer to create our original soundtrack., which is available on Spotify, Apple Music, and Soundcloud.

‍

Results

‍

Our team successfully launched a crypto-collectible video game that presold digital assets, resulting in $500k in sales within 48 hours.  During this period we pioneered many new trends in the crypto gaming space. It was widely received as a well designed game and even won awards in the crypto space.

‍

‍

‍

OTHER PROJECTS
INSTRUMENT
November 10, 2021
TULIP DIRECTORY
January 1, 2024
© Copyright 2025 | Chris Thomas