With the release of the Fan10 our client was able to onboard 40,000 users in the first few months. The reviews were stellar, there was nothing like it in the market or Latin America. But I noticed a few things after the first few weeks of statistics. There was a huge disparity between downloads and users. Almost 12,000 users downloaded the app but didn’t sign up for an account
I researched a few articles and learned about a freemium model, which was fairly new at the time. I was ready to allow our users to preview the app before signing up for it. A signup page would appear when features like “save team” were triggered. I also made sure to add share buttons on pages that required them as per the clients request.